Digital Trends 2013: How will brands stay relevant for you in 2013?
2012 was a busy year. A string of national and sporting events captured the hearts and minds of the British public and indeed the world. Meanwhile, consumer technology continued to evolve at an ever...
View ArticleDigital Trends 2013: The Potential of Big Data
Data has undoubtedly been a marketing buzzword now for a number of years. On the marketing conference circuit in 2012, no agenda was complete without an array of presentations warning us to ‘watch out’...
View ArticleDigital Trends 2013: Digital Living
The internet has undoubtedly become a massive part of our everyday lives – and the figures are there to support this statement. By 2013, there are expected to be 48 million UK internet users, and...
View ArticleDigital Trends 2013: The Mobile Revolution
With Gartner predicting that by 2013 mobile phones will overtake PCs as the most common web access device worldwide and that by 2015 over 80% of the handsets sold in mature markets will be smart...
View ArticleDigital Trends 2013: Email back in the spotlight In 2013
Though we have all come to know email marketing very well over the years, it continues to develop and throw up new and exciting opportunities. When targeted and creative, email still has the power to...
View ArticleDigital Trends 2013: A new dynamic for search
2012 has been a year of growth for search, not just in terms of volume but also in its maturity and prominence within the marketing mix. By the end of 2012, UK internet users will have made a billion...
View ArticleDigital Trends 2013: Social data and social search in 2013
As digital living took hold in 2012, social media became a significant part of everyday life for millions across the UK. Indeed, social media makes up 12% of all internet visits and a remarkable 23%...
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